
Green Knight
the
exhibit
How might we
design an experience that transports exhibit attendees to a different world

the film
The Green Knight is a 2021 adaptation of the 14th-century poem Sir Gawain and the Green Knight, written, produced, directed, and edited by David Lowery
references
first, I begin by pulling references from other trade show booths centered around an experience as well as stills from the film
floor plan
the booth is a 20’ x 20’ island, designed to provide interaction and visual interest from all sides
visitors queue along the side of the booth and traffic is directed to ensure only small groups are in the space
points of interest
visitors purchase a ticket to spin the marionette pinwheel for a chance to win event-exclusive merchandise
“Greenery” by John Henry Dearle - 1892
non exclusive merch will be sold in the market place
a looped animation showing the “interior'“ to draw interest
the inside will look like an outdoor space, with artificial skylight and ambient noise playing over speaker
the facade
the exterior of the booth is designed to look like the castle in the film
using forced perspective, giving the illusion of a taller structure
the top section is a hanging printed sign to extend the overall height of the booth