the
Teddy
tea infuser
How might we
infuse the precision and attention to detail of Fellow in a mobile tea infuser
Brand analysis
minimal branding
Part separation lines are delicate and maintain The overall form
use of symmetry reinforces Fellow’s focus on elegant aesthetics
finishes are in muted, flat tones, with texture to indicate touchpoints
Tea is steeped in a rich history rooted in cultural identity, ceremony, and social gathering, making it the most widely consumed drink in the world, next to water, and generating $16.62 billion in the US alone
ideation
how to make the perfect cup of tea
precise water temperature
precise water to tea ratio
precise steeping times
the
Teddy
tea infuser
an all-in-one solution for precise tea brewing delivered in an easy to carry mug
tea whenever you want, wherever you want
the lid
fine mesh strainer to infuse tea
the bottle
Double-walled vacuum sealed to retain heat
the base
heater and timer for precise control
the base
glass bottom
temperature dial
usb-c
tamper-proof screws
abs plastic housing
the bottle
double wall vacuum sealed
debossed measurements
temperature sensor
built-in heat coil
i. remove bottle from base
ii. add tea to infuser
iii. set water temperature & time
iv. when water is heated, flip bottle over
v. steeping timer automatically begins
vi. flip over to drain tea
